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Briston Watches · Upper Montclair, New Jersey

The only
certified Briston
dealer in New Jersey

Designer watches for men and women, from Clubmaster dive watches to the slimmer Chic line, on your wrist at our Upper Montclair studio. No other jeweler in New Jersey is certified to carry Briston, so this is the one place in the state to compare cases, dials and straps in person before you commit.

About the brand

Book a Briston Fitting

Tell us which collection you want to see and we will have it ready when you arrive.
Preferred way to reach you required
Certified Briston dealerThe only stockist in New Jersey certified by the brand, so every watch carries full manufacturer warranty.
Jewelers of America memberVerified industry membership with JBT credentials, held since the studio opened in Upper Montclair.
Minutes from Montclair center250 Bellevue Ave, serving Montclair, Glen Ridge, Bloomfield, Verona, Cedar Grove and Essex County.
Briston Clubmaster GMT worn on the wrist with a tailored jacket
The brand

Not another quiet watch

Briston is a French design house and the Clubmaster is what it is known for. A square cushion case cut from tortoiseshell acetate, the material good eyewear frames are made from, rather than the usual round steel. If you have been hunting for a unique wrist watch rather than another round steel one, this is its part of the market. Minimalist watches for men and women that still read as designed rather than inherited.

Every model runs quick change straps, so a single watch moves from a NATO strap at the weekend to leather during the week to steel when it needs dressing up. That is the whole idea. One case, many characters.

Browse the collections

The lineup

Briston collections at Astra

A sample of what sits on the tray in Upper Montclair, covering dress watches, dive watches and everyday pieces. They make good watch gifts for men and women too. We will size the strap before it leaves. If the reference you want is not in the studio, we order it in through the brand.

Briston Clubmaster Diver Pro with black dial, rotating bezel and tortoiseshell acetate case on a steel bracelet

Clubmaster Diver Pro

One of the better dive watches for men in the designer bracket. Rotating bezel, applied luminous markers and a screwed caseback, in the acetate case the brand is known for.

Rotating bezel · Luminous dial · Steel bracelet

Try the Clubmaster Diver Pro
Briston Clubmaster Diver with a blue sunray dial on a blue NATO strap

Clubmaster Diver

The same case in a softer register. A sunray blue dial on a fabric NATO strap you can swap for a leather strap in seconds, without a tool.

Sunray dial · NATO strap · Quick change lugs

Try the Clubmaster Diver
Briston Streamliner Adventure ana digi watch in a bronze tone case on a khaki field strap

Streamliner Adventure

The outlier in the range. An ana digi layout in a warm bronze tone case, for someone who wants the least expected piece in the collection.

Ana digi display · Bronze tone · Field strap

Try the Streamliner Adventure
Briston GMT watch on a red NATO strap arranged with a passport, vintage camera and leather boots
Built for wearing

One case.
Many characters.

Swap a NATO strap for leather and the same watch changes register completely. We fit and size straps in the studio. We keep doing it for as long as you own the watch. Batteries, crystals and servicing for any make are covered on our watch repair page.

Book a Fitting

For her

Clubmaster Chic

Briston watches for women, built on a slimmer 36mm acetate case in eight colorways. Every one takes an interchangeable strap, so the watch can be restyled as often as you like. Available to try on in Upper Montclair, New Jersey.

Briston Clubmaster Chic watch with ice blue dial, tortoiseshell acetate case and blue strap

Ice Blue

Briston Clubmaster Chic watch with navy dial and rose gold detailing on a navy strap

Navy

Briston Clubmaster Chic watch with taupe dial, tortoiseshell case and rose gold crown

Taupe

Briston Clubmaster Chic watch with olive green dial and matching olive NATO strap

Olive

Briston Clubmaster Chic watch with emerald green dial and green fabric strap

Emerald

Briston Clubmaster Chic watch with midnight blue dial and steel bezel on a navy strap

Midnight

Briston Clubmaster Chic watch with sand colored dial and tortoiseshell acetate case

Sand

Briston Clubmaster Chic watch with plum dial and magenta strap

Plum

Book a Chic Fitting

In the wild

Made to be worn

Briston photographs its watches on wrists, at cafe tables and behind steering wheels. So do we.

Briston Clubmaster GMT worn with a suit cuff while carrying a leather holdall
Why buy it here

The only place in New Jersey to try one on

Briston is easy enough to find online. What you cannot do online is put three cases side by side, see how the acetate sits against your skin tone and swap straps until it looks right. Tortoiseshell acetate is a patterned material, cut from sheets the way eyewear frames are, so the figuring on any two cases differs and the case you choose in person is the one you keep. If you have been searching for luxury watches near me from somewhere in Essex County, this is the closest you will get to the brand in person. Buying through the certified dealer also means the warranty is real and the watch is not gray market stock.

Book a Fitting Call +1-973-289-9290

Before you visit

Common questions about Briston

Where can I buy Briston watches in New Jersey?

Astra Jewelers at 250 Bellevue Ave, 2nd Floor, Montclair, NJ 07043 is the only certified Briston dealer in New Jersey. You can try the collections on by appointment or walk in Monday to Saturday, 10:00am to 6:00pm.

Is Astra Jewelers an authorized Briston dealer?

Yes. Astra Jewelers is the certified Briston stockist for New Jersey, so every watch is supplied through the brand with full manufacturer warranty rather than through the gray market.

What is the Briston Clubmaster known for?

The Clubmaster is Briston's signature square cushion case, most recognizable in tortoiseshell acetate, the same material used for quality eyewear frames. It pairs that case with a steel caseback and quick change straps, which is what gives the brand its design led look rather than a traditional Swiss one.

Which Briston collections can I see in Upper Montclair?

Clubmaster Classic, Clubmaster Diver, Clubmaster Diver Pro, Clubmaster GMT, Clubmaster Chic, Clubmaster Legend Small Second, Clubmaster Regatta and the Streamliner Adventure. If a reference is not in the studio we can order it in for you.

Do you carry Briston watches for men and for women?

Both. The Clubmaster Diver, Diver Pro, GMT and Streamliner are the Briston watches for men we stock most often, while the Clubmaster Chic line covers Briston watches for women in a slimmer 36mm case. They share the same acetate case family, so couples often leave with a matching pair in two sizes.

Are Briston watches considered luxury watches?

Briston sits between fashion and fine watchmaking rather than at the top of the luxury watches market. You get French design, acetate cases and Swiss movements at a price well under the traditional Swiss houses, which is why it appeals to people buying a designer watch rather than an investment piece.

Do Briston watches suit women?

Yes. The Clubmaster Chic line uses a slimmer 36mm acetate case in colors including navy, emerald, olive, taupe and plum. Every model takes an interchangeable strap so the watch can be restyled at any time.

Do I need an appointment to try Briston watches on?

No, walk ins are welcome during opening hours. Booking means the references you want are laid out ready and you get undivided attention.

Can I change the strap on a Briston watch?

Yes. Briston is built around quick change straps, so one watch moves between NATO fabric, leather and steel. We fit and size straps in the studio.

How much do Briston watches cost?

Briston sits at the accessible end of designed watches rather than the luxury Swiss end. Pricing varies by collection, case material and strap, so call +1-973-289-9290 or ask when you book and we will confirm current pricing on the references you want.

Why buy a Briston in person instead of online?

Because of the case material. Tortoiseshell acetate is patterned the way eyewear acetate is, cut from sheets, so the figuring on any two cases differs slightly and a product photo shows you a case, not your case. In the studio you pick the one you keep, we size the strap on your wrist before you leave. The watch comes through the certified dealer with the manufacturer warranty rather than from gray market stock. After the sale, strap changes and sizing are handled at the same counter you bought it over.

Reputation

What clients say

Eddie and Stephanie are the best jewelers I’ve ever worked with! They are incredibly kind, patient, and truly take the time to sit down with you, listen to your vision, and understand exactly what you’re hoping to create. You can tell they genuinely care about making pieces that you’ll love and feel confident wearing. They are always open to conversation and revisions throughout the process, and they never once made me feel silly for asking questions, changing or refining my vision, or overthinking any detail. They’re also incredibly transparent throughout the process and keep you updated along the way, which made me feel informed and comfortable from start to finish. They made me feel completely comfortable throughout the entire process. Their work is beautiful and done with so much integrity, and I always felt valued as a customer. Their process truly feels customized to each person. There are no shortcuts or band-aid fixes—they take the time to make sure everything is done the right way. It was such a pleasure working with them on our rings and a pair of earrings for my mom. Every piece came out beautifully, and I’m so grateful for the care they put into everything. I look forward to continuing to work with them for years to come!
Isabella Badagliacca
Stephanie and Eddie are amazing - I will be working with Astra Jewelers for all of my jewelry from now on! When my boyfriend and I walked in for our appointment to discuss a custom engagement ring on June 13, a kind group of customers were leaving the studio and told us how much they enjoyed their experience with Astra and we’ll be happy here. And they were 100% right. During that first appointment, Stephanie and Eddie thoughtfully listened to what I wanted for my custom ring and offered ideas when I was not able to verbalize what I envisioned. They were so welcoming, easy to talk to, and made us feel like this very important chapter in my boyfriend’s and my lives are in the best hands. Following our appointment, Stephanie kept me updated via text about the artist doing the renderings, clarified my visions even more, and helped communicate my unique, non-traditional dream “nature-inspired” engagement ring to the artist. She was responsive and helpful with my disorganized thoughts over text, and within weeks we had the most beautiful, creative, uniquely-mine ring ready for pickup. Our experience with Astra Jewelers was incredibly pleasant, calming, and stressless. Stephanie and Eddie are the best people to collaborate with, the best people to get the job done, and just overall a wonderful couple. We cannot recommend Astra Jewelers enough!
Elise Molleur
My wife and I had a great experience purchasing a pair of beautiful wedding bands here. Stephanie and Eddie were super helpful and pleasure to work with!
Gabriel Maiolo
We purchased our wedding bands and engagement ring from Astra Jewelers. From beginning to end the process was not only smooth and efficient but fun. They never made us feel like we were asking too many questions and they guided us through the entire process. The rings turned out even better than we had imagined due to their input. They are skilled and knowledgeable about diamonds and fine jewelry. Their inputs were really helpful when designing the ring. They are able to provide not only 3d renderings of the designs but also 3d prints so that you can wear the rings and see them before they are created. They treat their customers like family. Amazing people, beautiful jewelry - highly recommend!!!
Shafaq Tanweer
I had a great experience purchasing my ring from Eddie. He was knowledgeable, honest, and made the whole process smooth and enjoyable. Highly recommend!
Dhruv Gabani
Excellent professional service - very nice people and extremely knowledgeable about their craft. Highly recommend!
Leonard Catanzaro
Lovely people to work with. Very responsive and helpful, even on short notice for a special occasion. An excellent experience. Highly recommend!
Dale Calvert
Came to Astra for jewelry repair since my engagement ring stone had fell off, Astra repaired the prongs and stone beautifully and quickly for a reasonable price. Owners were very friendly and knowledgeable!
Karina Mora

Read all our reviews on Google, rated 5.0

Visit the studio

FIND ASTRA IN UPPER MONTCLAIR

We are a second-floor studio on Bellevue Avenue. Appointments get you undivided attention. Walk-ins are welcome during opening hours.

Address

250 Bellevue Ave, 2nd Floor, Montclair, NJ 07043

Hours: Mon-Sat: 10:00am-6:00pm

Get Directions +1-973-289-9290